Beits Livneh – Legal Technology Solutions

Denial is not a solution: Something you owe your customers and your employees

    Denial is not a solution: Something you owe your customers and your employees   Why do so many people procrastinate about making a will? Why is it so hard to get young people to buy health insurance? Because it is one of those “probably won’t happen–at least in the foreseeable future, and I‘ve got more interesting things to worry about or spend my money on” issues.   Small business owners tend to take the same approach to making business continuity plans in case [...]

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Limited investment capital and planning for trouble

    Limited investment capital and planning for trouble   Small businesses often fail to take the time to make business continuity plans. One aspect of a business continuity plan involves developing plans to handle the loss of physical infrastructure and hardware. Unfortunately, smaller and younger firms often fail to address these issues because they lack the necessary capital to invest in additional or supplemental equipment. Redundant servers, battery back systems or uninterruptible power supplies, and data backup systems that allow [...]

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Data Protection Laws and PIIs

    Data Protection Laws and PIIs   Last week we discussed the overall concept of “Data Protection Laws,” which govern the handling and securing of specific data. While these laws are wide ranging, most of these laws reference Personally Identifiable Information (PII) This “refers to information that can be used to distinguish or trace an individual’s identity, either alone or when combined with other personal or identifying information that is linked or linkable to a specific individual.” (https://www.gsa.gov/portal/content/104256) For example, if [...]

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Are you subject to Data Protection laws?

    Are you subject to Data Protection laws?   This blog introduces a new topic that many may be unaware of: Data Protection laws. These are laws that define fully, or in part, what type of data is covered by government regulations, proscribe general standards for the securing of covered data, and may also require notification of victims and governmental authorities in the event of a breach. Small businesses, no matter what product or service they provide, are likely subject [...]

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Ransomware Part II

    Ransomware Part II   In our last blog, we explained what ransomware is, and why it can be an especially troublesome virus. Today, let’s look at what you can do to avoid falling victim.   Prevention is the best cure. Follow standard “data hygiene” principles that you probably hear about all of the time. Update your OS, software, and apps whenever a new release or patch is released. Do this ASAP. Some patches may be released solely as a result of the discovery [...]

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Ransomware part I

    Ransomware part I   The daily reports of cybercrime are important reminders about the need to protect your business from malicious behavior that could threaten the success of your business. There are so many different things that can attack your computer, steal your data, and wreck your day. One of the most troublesome has been the development of ransomware. (FYI. Ransomware isn’t actually all that new– some version has been around for decades)  Ransomware is a type of computer virus that [...]

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Business Trade Shows Part III: After the Event

    So, you made it back home from the show. You’re exhausted and work has backed up in your absence. Here is where the entire investment in the show can go down the drain. Follow-up is critical. Every one of those prospects need to have follow-up. Lots of it. One contact isn’t going to be enough.   First, send out a short email drip that includes a ‘thanks for visiting us at the trade show.’ The second should be a ‘call to [...]

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Business Trade Shows Part II: During the Event

    We’re back. In the last post, we talked about building momentum toward a trade show exhibition. Today, let’s look at your efforts during the show itself.You already should have sent out a reminder the morning of the show in posts on all your social media accounts, an article on your website blog, and a general email that you’re exhibiting. Now it is time to work the booth.   First, recognize that your goal is to use this show to develop as [...]

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Business Trade Shows Part I: Before the Event

​    Going to a tradeshow for the first time? Don’t make the mistake of viewing this as a 1-2 day discreet marketing event. Instead, view your exhibit at a tradeshow as the central feature of a much longer and holistic marketing plan that builds to the event, and then culminates in the successful post­show follow up that signs on new customers. In the next few posts, we are going to break down the tradeshow marketing plan into three bite size [...]

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Is Your Website Mobile Optimized?

    Smaller firms often struggle just to keep up with maintaining a website. Worrying about a scaled­ down version for mobile users seems like just too much trouble. Today’s blog is all about why this matters to you and why should you bother with a mobile version.   A bit of background: Mobile sites are versions of your website that can be easily read and used on a small mobile screen. What is readable on a laptop of desktop monitor can be [...]

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