October 2018 – Legal Technology Solutions

Business Trade Shows Part III: After the Event

    So, you made it back home from the show. You’re exhausted and work has backed up in your absence. Here is where the entire investment in the show can go down the drain. Follow-up is critical. Every one of those prospects need to have follow-up. Lots of it. One contact isn’t going to be enough.   First, send out a short email drip that includes a ‘thanks for visiting us at the trade show.’ The second should be a ‘call to [...]

Read more...

Business Trade Shows Part II: During the Event

    We’re back. In the last post, we talked about building momentum toward a trade show exhibition. Today, let’s look at your efforts during the show itself.You already should have sent out a reminder the morning of the show in posts on all your social media accounts, an article on your website blog, and a general email that you’re exhibiting. Now it is time to work the booth.   First, recognize that your goal is to use this show to develop as [...]

Read more...

Business Trade Shows Part I: Before the Event

​    Going to a tradeshow for the first time? Don’t make the mistake of viewing this as a 1-2 day discreet marketing event. Instead, view your exhibit at a tradeshow as the central feature of a much longer and holistic marketing plan that builds to the event, and then culminates in the successful post­show follow up that signs on new customers. In the next few posts, we are going to break down the tradeshow marketing plan into three bite size [...]

Read more...

Is Your Website Mobile Optimized?

    Smaller firms often struggle just to keep up with maintaining a website. Worrying about a scaled­ down version for mobile users seems like just too much trouble. Today’s blog is all about why this matters to you and why should you bother with a mobile version.   A bit of background: Mobile sites are versions of your website that can be easily read and used on a small mobile screen. What is readable on a laptop of desktop monitor can be [...]

Read more...