Business Trade Shows Part I: Before the Event
Going to a tradeshow for the first time? Don’t make the mistake of viewing this as a 1-2 day discreet marketing event. Instead, view your exhibit at a tradeshow as the central feature of a much longer and holistic marketing plan that builds to the event, and then culminates in the successful postshow follow up that signs on new customers. In the next few posts, we are going to break down the tradeshow marketing plan into [...]